Gut health: the next frontier in functional nutrition formulation
Probiotics, prebiotics, postbiotics and microbiome-targeted claims are converging into one of the fastest-growing supplement categories. This report covers strain selection, delivery formats, stability challenges, and where brand claims are heading in 2026.
What's inside
Gut health has become the centre of gravity for functional nutrition, but the category's growth has outpaced the evidence behind many claims. Inside, we look at how to choose strains that survive both manufacturing and the gut, compare capsule, gummy and liquid delivery, tackle the stability problems that quietly erode efficacy, and track where regulator scrutiny on microbiome claims is heading next.
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