Weekly reports, articles and newsletters tracking the consumer trends, updates on regulations, ingredients and manufacturing and packaging shifts shaping what supplement brands can claim and sell.
NAD is the defining longevity ingredient of the decade. This report breaks down the $3.9B NAD market, the precursor landscape (NMN vs NR), bioavailability formats, and formulation directions for brands entering the category in 2026.
Read moreNAD is the defining longevity ingredient of the decade. This report breaks down the $3.9B NAD market, the precursor landscape (NMN vs NR), bioavailability formats, and formulation directions for brands entering the category in 2026.
By Benova Insights
Read moreProbiotics, prebiotics, postbiotics and microbiome-targeted claims are converging into one of the fastest-growing supplement categories. This report covers strain selection, delivery formats, stability challenges, and where brand claims are heading in 2026.
By Benova Insights
Read moreCreatine is moving out of the gym and into cognitive health, healthy ageing and everyday wellness formulations. This report looks at creatine forms, dosing considerations, and the formulation choices behind this category expansion.
By Benova Insights
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